With many businesses facing a growing global audience, varying time zones have become a growing concern, especially when it comes to the best times to post.
To start, let's take a look at the U.S. About half of the country's population is in the Eastern Time Zone, and combined with the Central Time Zone, that accounts for over 75% of the total U.S population.
Given that sizable share, if you're targeting a U.S. audience, try alternating posting times in Eastern and Central Time Zones -- we'll get into those specific times in a bit.
If you're targeting users outside of the U.S., conduct some research to find out where they live and which social media channels they're using. That kind of data is available through studies like Smart Insights' Global Social Media Research Summary, or We Are Social's annual Digital Global Overview.
1. Best Time to Post on InstagramInstagram is meant for use on mobile devices. Half of its U.S. users use the app daily, though it would appear that many engage with content more during off-work hours than during the workday.
2. Best Times to Post on FacebookPeople log in to Facebook on both mobile devices and desktop computers, both at work and at home. How it's used depends heavily on the audience.
3. Best Times to Post on TwitterLike Facebook, people use Twitter on both mobile devices and desktop computers, both at work and at home. How it’s used also depends heavily on audience -- but people often treat it like an RSS feed, and something to read during down times like commutes, breaks, and so on.
4. Best Times to Post on LinkedInRoughly 25% of U.S. adults use LinkedIn, largely for professional purposes, during weekdays and the work hours. It's used with slighly less frequency than some of the other channels on this list, with more than half of users visiting less than once a week. Aim to post toward the middle of the week, between Tuesday-Thursday.
5. Best Times to Post on PinterestPinterest users skew heavily female, and 25% of users are active on this channel daily.
6. Best Time to Post on Google+People love to debate whether or not Google+ is a social media channel worth investing in -- though according to my colleague Chris Wilson, some marketers have experienced success with it.
But if you're going to use it, you might as well do so effectively -- which includes posting at the optimal times.